How Outreach Teams Can Build Relationships With Writers

If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place.

But if you’re interested in connecting with writers and editors in a personal way, forming a strong business relationship and – in some cases – an actual friendship, read on.

When a marketing agency or internal content marketing team works with publishers, it’s mutually beneficial. The writer gets high-quality content to feature on his or her site, and the marketing team earns the exposure or links that go along with providing great content.